Photo by Ladyfern Photos

When a visitor lands on your website, they need to be able to “get it” straight away. If they don’t, they leave.

They need to understand what you’re on about and what sets you apart from your competitors.

A powerful value proposition shows you’re unique. It tells your potential customers what makes you unique and why they should do business with you.

Exactly what is a value proposition?

A value proposition is a concise, memorable statement that describes what’s unique and highly desirable about your company or solution. It can be a headline. Or a headline and subhead. Or a headline, subhead, and bullet points.


Photo by Hollie Santos

One thing about a baby under 3-months old is they don’t have a sleep schedule.

A baby needs up to 17 hours of sleep every 24-hours. Ideally, the range is somewhere between 14 to 17 hours. They get this often in short spurts of 2 to 4-hour increments during the day and night.

Throughout the first 3-months, babies sleep at any time and don’t adhere to a sleep schedule. Understandably, they don’t know the difference between night and day.

However, as they progress in age through the first 3-months, they start developing a circadian rhythm that does affect their sleep…

Photo by Felipe Salgado

No matter what your age, sleep is crucial.

There is one difference, though. We need different amounts of sleep depending on our age.

How much sleep do you actually need?

For kids, sleep is essential. That’s because sleep helps with learning and memory, boosting immunity, and helping children grow. When children are asleep, their bodies produce growth hormones, and hence the reason why children often need more sleep at times of rapid growth.

Children of all ages need to get enough sleep to play, learn and concentrate during the day.

Adults, on the other hand, need less sleep than children and teenagers.

Indeed the National Sleep Foundation

Photo by Mark Crosling

From being awake to going to sleep. Now, what happens when you sleep?

A healthy young adult will drift off to sleep after maybe a few tosses and turns. Once asleep, there will be a loss of external awareness, responsiveness, a lowered muscle tone, a loss of conscious sense of time, and a sensory blackout of the brain. Basically, you’re no longer aware of your surroundings.

Scientific verification of sleep, however, is more robust. Electrodes record signals from three different body regions to demonstrate a person’s brainwave activity, eye movement activity, and muscle activity.

When you sleep — both REM and NREM sleep are at work

Sleep can be classified into two…

Photo by Mike Kenneally

Yes, caffeine can keep you awake, even when you need to sleep.

It does this by using a hormone called adenosine, which masks the urge to sleep.

Adenosine continually builds up in your brain while you’re awake. This buildup is called “sleep pressure.” The longer you stay awake, the higher the concentration of adenosine.

Adenosine has one essential function. The greater the buildup of adenosine in your brain, the greater the need to sleep — hence the expression, sleep pressure.

Sleep pressure builds to such an extent that there’s an overpowering urge to sleep for most people after being awake…

Photo by Federico Respini

Everyone’s got one, and it’s what makes the circadian rhythm tick.

It’s an internal body clock, called a circadian clock, which uses a roughly 24-hour rhythm that coordinates with the Earth’s light-dark cycle. It tells your body when to sleep and when to wake.

Known as the circadian rhythm, it has two components — wakefulness and sleep.

The circadian rhythm follows a predictable day-night pattern every day, made possible by external cues such as sunlight, temperature, and controls whether you feel tired or alert.

Your internal 24-hour body clock, located within your brain, communicates the daily circadian rhythm to every…

Customer testimonials work. Why? Because they give credibility and confidence to the service or product you’re offering.

How to get Powerful Customer Testimonials
How to get Powerful Customer Testimonials

Think of it as a recommendation by someone who’s experienced the same anxieties your potential customer is now facing.

When a customer’s made a purchase they’re happy with, they want to recommend it to others. A recommendation is a testimonial, and they can give it because there’s no buyer’s remorse — only satisfaction they made the right decision.

When that extra bit of assurance is needed, we ask people we know who’ve made that purchase what they think. This gives comfort. …

Learn How to Write Bullet Points that Work
Learn How to Write Bullet Points that Work

A surprising fact. People like reading bullet points.

That’s why they’re so common. Your reader is more likely to scan or read bullet points than a paragraph.

Your article has achieved a lot so far.

The headline has grabbed your readers attention, the opening first sentence has kept it, and the subheadings have pulled your reader up to take notice.

Now it’s time for bullet points to do their magic which is to keep people reading your article or post.

The three primary functions of bullet points are:

  1. They’re short which makes them easy to read.
  2. They break-up the text…

How to Write Subheadings and why they’re Important -
How to Write Subheadings and why they’re Important -

The headline has grabbed your reader’s attention.

The first sentence keeps it.

So far, so good! But now they’re just going to scroll down the page and see if anything else captures their attention.

The sad truth is only about 10% of readers are going to read every word your write. That’s the typical behavior of your average web reader.

That’s where subheadings come in. They pull your reader up to take notice.

So, it goes without saying that you need to know how to write subheadings to get your reader to read, rather than scan, what you’ve written.

What is a subheading and why they’re important


How to Craft the First Sentence of your Article
How to Craft the First Sentence of your Article

The headline gets your readers attention. Then you’ve got to keep it.

What follows the headline is your opening sentence or paragraph and it’s called the opening.

It could be just one sentence or a very short paragraph, but it must open with plenty of punch.

The purpose of the first sentence

Your first sentence should dominate as it’s the most important piece of the article after the headline.

The headline has served its purpose of stopping the reader in their tracks with a captivating promise. …

Mark Crosling

Creator of online media assets and a conversion copywriter that works out brilliant content marketing strategies. Founder @8hoursco

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